Customer's power to make positive impact through educated conscious consumer behaviour

There is much talk about climate change and the possible outcomes that a shift in weather patterns could have to ecosystems and humanity. Most sectors and economic activities are trying to implement exciting ideas through policies, programs and action plans as a collective contribution towards sustainable development.

In the fashion and clothing industry some business like Aussie Happy Pants are pushing forward initiatives through social, economic and environmental programs which are giving customers the opportunity to choose businesses that promote and implement such programs. 

Fashion customers are now active participants in solving the environmental crisis by choosing ethical businesses like Aussie Happy Pants, it is therefore important for the active participants and customers to be aware that they can have a positive impact on local and international communities, the climate and economy through an educated conscious consumer behaviour.